MAV Beauty Brands, Inc. operates as a personal care company. Its personal care brands are: Marc Anthony True Professional, Renpure and Cake Beauty. The firms's products include hair care, body care and beauty products such as shampoo, conditioner, hair styling products, treatments, body wash, and body and hand lotion across multiple. It also provides salon services through an outlet, such as haircut and style, color and treatments, make up, and blow dry club services. The company was founded by Marc Anthony Venere in 1995 and is headquartered in Vancouver, Canada.