Assess for yourself these trendlines and fib retracements . The Gap has suffered image problems to the point where creating new identities (old navy and banana republic) was preferable to using the powerful existing but tarnished brand image. And in the fickle world of fashion, image really is everything. And the success of these 2 new brands is far from...
Those wishing to go long, ought to consider a rising buy order at 38.00 - this can be trailed down if and when it bounces off the 32.64 support in the impeding market correction.
It may go up from here - especially if it gets sudden attention in the press etc. - it's the kind of story media tend to love.
Thanks to @AlexIzak for highlighting this stock in a...
Brand perception = identity crisis for GPS. No certainty in turnaround under a new name -
whoever decided to use "*OLD* Navy" in the business of selling... youth... to China...?
It's dropped drastically in the past, why not again.