With their security efforts being a long-term play BB will likely consolidate in the $1-$18 region for quite a while. Their partnerships with companies such as Amazon / AWS are quite impressive and show how resilient the company is. Ideally the best long would be at a clean break of $18, especially considering the consolidation range would let this bleed down quite low. If you really believe in it accumulating in this zone isn't the worst idea but it's better to play it safe and buy-in higher once the company gains some traction.