We are currently still in the infancy of the cryptocurrency market, as the market matures more coins will die off, fundamentals will become more prominent during evaluation and new trends within culture will emerge, including cryptocurrency. Often this infancy is compared to the dot com bubble which it is very much alike. This infancy is a direct contributor to the volatility and unpredictable nature of many coins, and most of the time this volatility is dependent on speculation. Once VERY clear leaders emerge (bitcoin, Eth, XRP at the current time) volatility will slow, and more growth will be seen as more confident investors enter the space.
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