SPORTTOTAL AG engages in the provision of media services and television broadcasting. It operates through the following segments: Venues, Digital, and Live. The Venues segment includes the design, planning, production, supply, and operation of electronic infrastructures for sports stadiums and racing circuits. The Digital segment refers to video platforms and communities, advertising and sponsoring activities. The Live segment involves project management, implementation, marketing, and media coverage of sport and corporate events, and adventure trips. The company was founded on January 25, 1979 and is headquartered in Cologne, Germany.