Reddit Stock Jumps in PreMarket Trading After OpenAI Partnership

Reddit shares rose 14% on Friday following a partnership with artificial intelligence firm OpenAI, which is expected to attract more users and increase advertising revenue. The partnership allows Reddit to leverage OpenAI's technology to build tools and features, and integrate Reddit's content in real-time. This pact delivers on Reddit's "IPO promise of seizing opportunities to make more of AI," whether that's deploying the tech on its platform to improve the user experience or feeding its content into AI language models.

Reddit ( RDDT ), which primarily generates revenue from advertising, is seeking to diversify its income streams. In a February filing, the company indicated its intent to explore new monetization channels, including offering creator tools and licensing its data to third parties. Reddit already has data licensing agreements with undisclosed parties that are projected to contribute at least $66.4 million in revenue this year. The license allows third parties to access, search, and analyze data on the platform.

With a daily active user count of more than 80 million, Reddit ( RDDT ) is considered a smaller player in the social media market. The company went public on the New York Stock Exchange on March 21, and its shares have gained 66% from their IPO price of $34 a piece.

Under the partnership, Reddit ( RDDT ) will give OpenAI access to its API to train AI models in exchange for certain OpenAI-powered features being offered to Reddit’s users and moderators. Additionally, Reddit will add OpenAI as an advertising partner.

Investors reacted warmly to the latest licensing partnership announced Thursday as it indicates the social media company continues to diversify revenue outside its traditional advertising business. OpenAI co-founder and CEO Sam Altman is no stranger to Reddit, having led the social media company’s $50 million Series B funding round in 2014 and investing an additional $60 million over two financing rounds at the height of the pandemic-era tech rally.

Reddit shares ( RDDT ) jumped out of the gate after listing in late March but quickly ran into selling pressure after more than doubling from their $34 initial public offering (IPO) price. A volume-backed breakout above the stock’s record high at $74.90 opens the door for the shares to move into uncharted waters and test higher price levels.

Technical Outlook
Reddit shares ( RDDT ) is up 12% in Friday's Pre-market trading with a moderate Relative Strength Index (RSI) of 54.97 which is poised for further growth. The daily price chart depicts a bullish Harami pattern. An upside gapping will evolve as a result of the partnership news.