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Alice Blue

Broker
Traders
17.3 K
Trade
Overview
Reviews Publications

Reviews


I've been using Alice Blue for my trading and investment needs, and I must say—it's one of the most efficient and user-friendly platforms out there! The Ant platform (Web & Mobile) is intuitive, fast, and packed with features. Low brokerage makes high-frequency trading extremely cost-effective. Integration with TradingView is a game-changer, offering advanced charting and seamless order execution. Their SmartAPI support is perfect for algorithmic and automated trading setups. The customer service is responsive and helpful, always quick to resolve queries. Whether you're a beginner or a professional trader, Alice Blue offers the tools, reliability, and support you need to trade smart and stay ahead of the market..

Thanks a lot for the 5-star rating! Your support means more than you think—see you in the community updates. You made our day with this review, Kallagunta. :)

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ALICEBLUEBroker
I’ve been using Alice Blue for quite some time now, and overall my experience has been very positive. The trading platform is clean, fast, and easy to navigate, even for someone who is not a full-time trader. Order execution is smooth, charts load quickly, and the app remains stable even during volatile market hours. What I really like is the transparent brokerage structure and the margin benefits, which help in planning trades better. Customer support has also been responsive whenever I had queries related to orders or account details, and issues were resolved without unnecessary delays. The portfolio and reporting section is detailed and helpful for tracking P&L and holdings on a daily basis. As a long-term investor as well as an occasional trader, Alice Blue has met my expectations in terms of reliability, cost efficiency, and ease of use. Overall, it’s a trustworthy broker that continues to improve its services, and I’m satisfied with my journey so far. I would definitely recommend Alice Blue to anyone looking for a simple and dependable trading platform.
by Ravi-2018
Alice Blue excels in capital efficiency with its "Freedom 15" plan and the powerful ANT platform. It stands out by offering a Single Margin facility, letting you trade Equity, F&O, and Commodities from a unified balance—drastically improving liquidity. With lightning-fast execution, zero-commission Direct Mutual Funds, and best-in-class API integration for algo-trading, it’s a high-performance ecosystem. It is a top-tier choice for traders focused on maximizing their P&L through low overhead and sophisticated, clutter-free technology.
by lokeshravella

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Frequently Asked Questions


Brokers provide access to financial markets and execute trades. They act as intermediaries between traders and exchanges, providing the necessary infrastructure and tools to place buy and sell orders. They offer services such as order execution, market access, research, analysis, and customer support. Additionally, brokers facilitate the use of leverage, margin trading, and help ensure regulatory compliance, providing traders with a secure environment to trade effectively. Without brokers, individual traders would struggle to access markets and execute trades efficiently.
An order is an instruction for a broker to execute a trade - buy or sell an asset on behalf of a trader. Depending on your strategy, risk tolerance, and market condition, different kinds of orders can be more or less effective, let's see the basic ones.
- Market order. It's a basic type designed to buy or sell an asset immediately at the next price available
- Limit order. Specifies the maximum (for buying) or minimum (for selling) price at which a trader is willing to execute a trade. It's only executed if the price reaches the preset level. There are buy and sell limit orders - they're set to buy/sell an asset at or below/above a certain price
- Stop order. Triggered when an asset moves above or below a certain price level, always executed in the direction that the price is moving. There are stop-loss orders (automatically closes a position at a certain level if the market moves against you) and (initiates a trade when the price breaks a certain level)
Successful trading requires thorough preparation, ensuring every decision is well-informed and carefully considered. To develop a winning strategy, follow these key steps:
- Find the right asset using our screeners and heatmaps. Explore the stock market with the Stock Screener, track cryptocurrencies on the Crypto Coins Heatmap, and more tools to find in the main menu
- Analyze price movements on our Supercharts. Utilize multiple drawing tools, built-in indicators, and advanced features to gain deeper market insights
- Stay on top of market changes with the Economic Calendar and the latest news, helping you quickly adapt to shifting conditions
- Test your strategy in a risk-free environment with a Paper Trading account to see how it performs before committing real capital
- Choose a broker and start your trading journey with confidence once you have a clear strategy in place
A broker's rating on TradingView is based on its clients' reviews. We ensure broker ratings reflect real user experiences by allowing reviews only from verified TradingView users with active linked accounts. Recent ratings carry more weight, providing up-to-date insights for informed decisions. This approach promotes transparency and prevents manipulation. Make sure to rate your broker to help it improve its service and assits other users in their choice.
Leverage is a mechanism that allows traders to open larger positions with a smaller amount of capital. It basically means borrowing funds from a broker, often multiplying your position size by 5x, 10x, or more. For example, with 5x leverage, a $100 deposit could open a $500 trade with your broker lending you $400 you don't have. It's a popular technique, but remember that while leverage increases potential profits, it also magnifies losses, which is why it's essential to learn how to manage risks.

It's always worth preparing for trades before actually executing them. On TradingView, you can do this with our Paper Trading functionality.
Margin trading means an investor buying an asset by borrowing the balance from a broker. It allows traders to increase their buying power, enabling larger positions with less upfront capital. While it can provide greater market exposure with less capital and amplify potential gains, it also comes with increased risks:
- Increased risk of losses, including exceeding initial investment
- Interest costs on borrowed funds
- Potential for margin calls requiring additional deposits
Make sure to analyze an asset thoroughly and test your strategy on a Paper Trading account to ensure you're ready to navigate these risks.
Commissions in trading are fees that brokers charge for executing trades on behalf of traders. These costs help brokers maintain their platforms, provide essential services, and ensure smooth access to financial markets.

Understanding commission structures is essential for traders, as fees can impact overall profitability. Choosing a broker with competitive rates and transparent pricing ensures cost-effective trading.