AAPL in front of earningsRecent news:
* Deal with IBM
* Split 1:7
* Presentation of new iOS 8
* Acquisition of Beats for $2.6 bln + 400 millions of shares
Tendencies and perspectives:
* Smartphones with big screen threaten sales of iPad
* market share of tablets reduced according to research
* Smart home, Apple Smart-TV, Touch ID, iWatch - these are innovations that investors expect from Apple
* iPhone 6 with sapphire glasse?
* Rumors: Apple can acquire Tesla
What to expect:
* EPS expectations $1.23 vs $1.07 yoy
* iPhones + iPads = 3/4 of profit
* Analysts upgrades (Barclays, UBS, JMP: $110, $115, $135 respectively)
* Comments of upper management and Tim Cook on Conference Call about new products coul be catalyst
* I think, numbers will meet expectations
How to trade:
* Hold Call options in front of earnings. I like this idea because it has well defined risk-premium and you wont be caught with gap down.
* Long above $97 resistance
* Long if drop down to support $89.65-$90.00
* Gap up and cover (Buy on rumors, sell on news)
* Open below $92.50-$93.00 - short to bigger support
