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Harley-Davidson, Inc.Harley-Davidson, Inc.Harley-Davidson, Inc.

Harley-Davidson, Inc.

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Key facts today


UBS has maintained a 'Neutral' rating on Harley-Davidson (HOG) and reduced its price target for the stock from $28.00 to $27.00 per share.
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Upcoming earnings


Next report date
—
Report period
—
EPS estimate
—
Revenue estimate
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Key stats


Market capitalization
‪2.38 B‬ CHF
Dividend yield (indicated)
2.86%
Price to earnings Ratio (TTM)
6.197
Basic EPS (TTM)
3.315 CHF
Net income (FY)
‪413.55 M‬ CHF
Revenue (FY)
‪4.71 B‬ CHF
Shares float
‪117.15 M‬
Beta (1Y)
0.83

Employees


Employees (FY)
‪5.9 K‬
Change (1Y)
−500 −7.81%
Revenue / Employee (1Y)
‪798.42 K‬ CHF
Net income / Employee (1Y)
‪70.09 K‬ CHF

About Harley-Davidson, Inc.


Sector
Consumer Durables
Industry
Motor Vehicles
CEO
Arthur Francis Starrs
Website
harley-davidson.com
Headquarters
Milwaukee
Founded
1903
ISIN
US4128221086
FIGI
BBG007FJNYW1
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Check out other big names from the same industry as HAR.

Financials


Performance
Revenue to profit conversion
Debt level and coverage
Earnings
Next:—

News



Ideas



See all ideas 

Technicals


Summarizing what the indicators are suggesting.
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy

Analyst rating


An aggregate view of professional's ratings.
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy

Seasonals


Displays a symbol's price movements over previous years to identify recurring trends.

Highest yielding bonds


HARA
Harley-Davidson, Inc. 4.625% 28-JUL-2045
Yield to maturity
6.18%
Maturity date
Jul 28, 2045
H
HOG5827549
Harley-Davidson Financial Services, Inc. 5.95% 11-JUN-2029
Yield to maturity
4.75%
Maturity date
Jun 11, 2029
H
HOG5552760
Harley-Davidson Financial Services, Inc. 6.5% 10-MAR-2028
Yield to maturity
4.44%
Maturity date
Mar 10, 2028
H
HOG5359423
Harley-Davidson Financial Services, Inc. 3.05% 14-FEB-2027
Yield to maturity
4.39%
Maturity date
Feb 14, 2027
H
XS300056156
Harley-Davidson Financial Services, Inc. 4.0% 12-MAR-2030
Yield to maturity
3.42%
Maturity date
Mar 12, 2030
H
XS260718398
Harley-Davidson Financial Services, Inc. 5.125% 05-APR-2026
Yield to maturity
3.27%
Maturity date
Apr 5, 2026

See all HAR bonds 

ETFs


IJH
iShares Core S&P Mid-Cap ETF
Weight
0.10%
Market value
‪97.72 M‬
USD
AVUV
Avantis U.S. Small Cap Value ETF
Weight
0.47%
Market value
‪90.02 M‬
USD
VB
Vanguard Small-Cap ETF
Weight
0.05%
Market value
‪80.38 M‬
USD
VBR
Vanguard Small Cap Value ETF
Weight
0.09%
Market value
‪51.47 M‬
USD
VXF
Vanguard Extended Market ETF
Weight
0.04%
Market value
‪36.38 M‬
USD
CALF
Pacer US Small Cap Cash Cows ETF
Weight
0.69%
Market value
‪25.83 M‬
USD
MDY
SPDR S&P Midcap 400 ETF Trust
Weight
0.10%
Market value
‪22.55 M‬
USD
DFAT
Dimensional U.S. Targeted Value ETF
Weight
0.17%
Market value
‪19.78 M‬
USD
WTV
WisdomTree US Value Fund of Benef Interest
Weight
0.94%
Market value
‪18.25 M‬
USD
IJJ
iShares S&P Mid-Cap 400 Value ETF
Weight
0.21%
Market value
‪16.25 M‬
USD
SCHA
Schwab U.S. Small-Cap ETF
Weight
0.08%
Market value
‪14.75 M‬
USD

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Sparks


Curated watchlists where HAR is featured.

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Frequently Asked Questions


The current price of HAR is 20.077 CHF — it has decreased by −1.54% in the past 24 hours. Watch Harley-Davidson, Inc. stock price performance more closely on the chart.
Depending on the exchange, the stock ticker may vary. For instance, on BX exchange Harley-Davidson, Inc. stocks are traded under the ticker HAR.
HAR stock has fallen by −2.10% compared to the previous week, the month change is a −10.96% fall, over the last year Harley-Davidson, Inc. has showed a −30.71% decrease.
We've gathered analysts' opinions on Harley-Davidson, Inc. future price: according to them, HAR price has a max estimate of 25.54 CHF and a min estimate of 19.95 CHF. Watch HAR chart and read a more detailed Harley-Davidson, Inc. stock forecast: see what analysts think of Harley-Davidson, Inc. and suggest that you do with its stocks.
HAR reached its all-time high on Dec 13, 2022 with the price of 41.815 CHF, and its all-time low was 17.755 CHF and was reached on Apr 11, 2025. View more price dynamics on HAR chart.
See other stocks reaching their highest and lowest prices.
HAR stock is 1.56% volatile and has beta coefficient of 0.83. Track Harley-Davidson, Inc. stock price on the chart and check out the list of the most volatile stocks — is Harley-Davidson, Inc. there?
Today Harley-Davidson, Inc. has the market capitalization of ‪2.38 B‬, it has decreased by −1.60% over the last week.
Yes, you can track Harley-Davidson, Inc. financials in yearly and quarterly reports right on TradingView.
Harley-Davidson, Inc. is going to release the next earnings report on Feb 3, 2026. Keep track of upcoming events with our Earnings Calendar.
HAR earnings for the last quarter are 2.47 CHF per share, whereas the estimation was 1.22 CHF resulting in a 102.44% surprise. The estimated earnings for the next quarter are −0.68 CHF per share. See more details about Harley-Davidson, Inc. earnings.
Harley-Davidson, Inc. revenue for the last quarter amounts to ‪855.40 M‬ CHF, despite the estimated figure of ‪803.46 M‬ CHF. In the next quarter, revenue is expected to reach ‪396.44 M‬ CHF.
HAR net income for the last quarter is ‪300.57 M‬ CHF, while the quarter before that showed ‪85.35 M‬ CHF of net income which accounts for 252.18% change. Track more Harley-Davidson, Inc. financial stats to get the full picture.
Yes, HAR dividends are paid quarterly. The last dividend per share was 0.14 CHF. As of today, Dividend Yield (TTM)% is 2.83%. Tracking Harley-Davidson, Inc. dividends might help you take more informed decisions.
Harley-Davidson, Inc. dividend yield was 2.29% in 2024, and payout ratio reached 20.05%. The year before the numbers were 1.79% and 13.55% correspondingly. See high-dividend stocks and find more opportunities for your portfolio.
As of Nov 13, 2025, the company has ‪5.9 K‬ employees. See our rating of the largest employees — is Harley-Davidson, Inc. on this list?
EBITDA measures a company's operating performance, its growth signifies an improvement in the efficiency of a company. Harley-Davidson, Inc. EBITDA is ‪496.91 M‬ CHF, and current EBITDA margin is 11.72%. See more stats in Harley-Davidson, Inc. financial statements.
Like other stocks, HAR shares are traded on stock exchanges, e.g. Nasdaq, Nyse, Euronext, and the easiest way to buy them is through an online stock broker. To do this, you need to open an account and follow a broker's procedures, then start trading. You can trade Harley-Davidson, Inc. stock right from TradingView charts — choose your broker and connect to your account.
Investing in stocks requires a comprehensive research: you should carefully study all the available data, e.g. company's financials, related news, and its technical analysis. So Harley-Davidson, Inc. technincal analysis shows the sell today, and its 1 week rating is sell. Since market conditions are prone to changes, it's worth looking a bit further into the future — according to the 1 month rating Harley-Davidson, Inc. stock shows the sell signal. See more of Harley-Davidson, Inc. technicals for a more comprehensive analysis.
If you're still not sure, try looking for inspiration in our curated watchlists.