Youth Momentum and Digitalization Drive InditexStradivarius and Bershka Lead Inditex’s Youth Appeal with Digitalization as a Growth Engine
By Ion Jauregui – Analyst at ActivTrades
Inditex’s youth-oriented chains — Stradivarius, Bershka, and Pull&Bear — have become the growth engine of the Galician fashion giant in the first half of 2025. Stradivarius leads the way with a 5.7% increase in sales, reaching €1.327 billion. Bershka follows with a 4% rise to €1.438 billion, consolidating its position as the group’s second-largest brand behind Zara. Pull&Bear completes the trio with a 3% gain, generating €1.158 billion in revenue.
Meanwhile, Oysho also posted a strong 5.7% increase, reaching €389 million, thanks to its repositioning towards sportswear and leisure fashion. In contrast, Massimo Dutti showed a decline of 0.9%, down to €895 million, while Zara, including Zara Home and Lefties, grew by just 0.9%, though with a much larger volume, reaching €13.15 billion.
Technological Innovation: Smart Tagging
Beyond the numbers, Inditex continues to advance its technological transformation. The group has rolled out an RFID smart tagging system, allowing each garment to be identified in real time, improving inventory management, and enabling smoother shopping experiences. The system is already fully operational at Zara and is being expanded to Bershka and Pull&Bear, complementing services such as Click & Collect and self-checkout stations.
Stock Market Performance
Despite first-half revenue growing by just 1.6%, markets have reacted positively to signs of improvement in the second half of the year. Inditex shares jumped 6.52% following its results release, and another 2.66% the next day, marking a 9.4% gain in two sessions. This performance put the company at the top of the Ibex 35 and boosted its market capitalization to €145.4 billion, reinforcing its standing as a global fashion leader.
In short, youth-driven growth and digitalization are putting Inditex back on a recovery path that could solidify in the third quarter, even if its overall growth remains more moderate compared to pre-pandemic years.
Technical Analysis – Industria de Diseño Textil SA (Ticker: AT: ITX.ES)
Inditex shares closed yesterday around €46.64, recording a rally of nearly 9.4% in just two sessions, fueled by optimism around its results. The chart reflects a clearly bullish short-term bias and a consolidation phase in the longer term, as the price attempts to break the upper range while holding above key moving averages — a setup not seen since June.
The current support lies near €44.68, with a secondary level at €43.58, which recently acted as resistance and now serves as a pivot point. This level aligns with the 200-day moving average, potentially signaling a turning point from sideways action into a more defined bullish trend. On the upside, investors are eyeing resistance at €48.5 and €49.5, levels that could cap short-term gains.
The RSI indicates overbought conditions, leaving room for short-term pullbacks after the sharp rally, though the technical structure remains solid. In the medium term, a breakout above €49 would pave the way for a test of yearly highs, while a drop below €44 would serve as an early warning of weakness. The MACD also confirms a recent bullish crossover.
According to the ActivTrades Europe Market Pulse, European markets currently show a neutral-mixed stance, reflecting a balanced environment since mid-June, albeit with intermittent risk-on impulses that have yet to trigger any signs of alarm.
Youth Pays the Bills
The momentum of Inditex’s youth-oriented brands, coupled with its digital push, cements the group’s leadership in the sector. At the same time, its stock maintains a bullish tone, supported by solid levels and resistance points near €49, which represent the next challenge for investors.
In essence, Inditex enters the third quarter in a technically favorable context, with markets rewarding both its operational progress and the outlook for sustained upside momentum.
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