Short term Breakout in Williams SonomaP/E ratio 17.20 = very reasonable.
Short interest 11% = quite high.
Company profile
Williams-Sonoma, Inc. engages in the business of retailing home products. It operates through the E-commerce and Retail segment. The E-commerce segment comprises of the following merchandising strategies: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham, which markets its products through its e-commerce websites, and direct-mail catalogs. The Retail segment includes franchise operations, which sell its products through its retail stores. The company was founded by Charles E. Williams on September 15, 1956 and is headquartered in San Francisco, CA.
Market insights
$WSM Death Cross - Bearish Options Activity$WSM Williams-Sonoma - Death cross on the daily chart earlier this month. After a post-Xmas bounce price has been rejected at down trend line resistance. Expecting continued declines into Q1 2019. See chart for two possible medium term targets.
Adding to the bearish outlook, we saw some unusual options activity late last week with 16k Jan'19 47.50 strike (OTM) put options traded against OI of only 234 for a total premium of $2.5M
Note: Informational analysis, not investment advice.
WSM SORT opportunityAn intraday (daily time frame) BackTested Analysis.
Price is likely to move sort, into the trending channel.
It would be a good opportunity to enter in the market if price moves between 52.46 to 53.11 during first moments after the opening bell.
1) Three tops of ROC Oscillator diverge pointing sort movement.
NOTE: ENTRY RANGE AREA ABOVE THE ENTRY POINT, IS CALCULATED UPON 80% OF THE RECORDED PULLBACK BACK TESTED PAST PERFORMANCES
DETAILS ON THE CHART
DISCLAIMER: THIS IS A TECHNICAL ANALYSIS STUDY, NOT AN ADVICE OR RECOMMENDATION TO INVEST MONEY ON.






















