Kyndryl Teams With WPP's VML On AI Brand Push

Kyndryl KD and VML, a subsidiary of WPP WPP, are joining forces to help brands connect with customers in smarter, more personalized ways. The focus is on using AI, data, and new technologies to reshape how companies engage with their audiences.

The idea is to pair Kyndryl's tech muscleits advisory services, IT infrastructure expertise, and AI-powered Kyndryl Bridge platformwith VML's know-how in customer experience and real-time data solutions. By combining those strengths, the two companies say they can co-create brand interactions that feel more relevant and engaging.

For clients, the partnership promises a mix of deep engineering support and customer-first design. For Kyndryl and VML, it's about tapping into the growing appetite for AI-driven experiences that can scale across industries.

The collaboration highlights how tech and marketing firms are increasingly working hand in hand to meet rising customer expectations in the digital age.