B2B Companies Will Lose More Than $10 Billion Because Of Ungoverned Use Of Generative AI
RefinitivLess than 1 min read
Forrester Research Inc 
FORR:
FORRESTER’S 2026 B2B MARKETING, SALES, AND PRODUCT PREDICTIONS: B2B COMPANIES WILL LOSE MORE THAN $10 BILLION BECAUSE OF UNGOVERNED USE OF GENERATIVE AI
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