Byrna Technologies Reports Fiscal Third Quarter 2025 Results
Byrna Technologies Inc., a personal defense technology company specializing in less-lethal personal security solutions, has released its financial results for the fiscal third quarter ended August 31, 2025. The company reported significant growth in revenue and other key financial metrics, reflecting the effectiveness of its strategic initiatives and expanding market presence.
Financial Highlights
Byrna Technologies reported a 35% year-over-year increase in net revenue for Q3 2025, reaching $28.2 million compared to $20.9 million in Q3 2024. The gross profit for the quarter was $16.9 million, representing 60% of net revenue, up from $13.0 million or 62% of net revenue in the same period last year. Operating expenses rose to $14.1 million from $12.2 million, primarily due to higher variable selling expenses and increased marketing spend. Net income for Q3 2025 was $2.2 million, a significant increase from $1.0 million in Q3 2024. Adjusted EBITDA also saw a notable rise, totaling $3.7 million, up from $1.9 million in the previous year.
Business and Operational Highlights
During the quarter, Byrna launched a new AI advertising workstream, which has significantly improved web traffic performance. Daily sessions on Byrna.com increased from an average of 33,000 to over 50,000 in August, and further to 58,000 in September. The company also expanded its retail presence, with Byrna products now available in over 1,000 brick-and-mortar stores nationwide. Additionally, Byrna introduced ByrnaCare™, a comprehensive protection plan for its launchers, marking the company's first step towards service-based offerings.
Strategic Initiatives and Corporate Developments
Byrna appointed Adam Roth, former Vice President of North America Marketing at Nike, Inc., and TJ Kennedy, a veteran technology and public safety executive, to its Board of Directors. The company also reported a strategic build-up in inventory ahead of the holiday season and the rollout of its Compact Launcher, which has shown faster production yield improvements compared to previous product releases.
Management's Perspective
CEO Bryan Ganz highlighted the company's strong performance and growth strategy, noting the success of new advertising initiatives and the expansion of Byrna's retail presence. Ganz expressed confidence in the company's ability to achieve 35-40% revenue growth for the full fiscal year 2025, driven by strong demand and strategic marketing efforts.
Future Outlook
Looking ahead, Byrna expects continued growth in web traffic and retail sales, particularly during the holiday shopping period. The company anticipates that its new advertising placements on MLB streaming platforms and NFL airport displays will further enhance brand recognition and open doors to additional networks. Byrna is also focused on building a broader personal safety platform, including new products and subscription-based offerings like ByrnaCare™.
Original SEC Filing: Byrna Technologies Inc. [ BYRN ] - 8-K - Oct. 09, 2025