Consumer discretionary stocks are doing fine. McDonald's exampleHi everyone,
As millions of retail crypto and options speculators lose their savings, McDonalds Corporation is rubbing its hands with a hideos grin. "Ah, yes, millions of fresh employees, just what I need" .
In all seriousness, consumer discretionary sector as a whole was obviously contracting with the broad market. However, not quite at the same pace.
NYSE:MCD stock has seen a maximmum drawdown of 8.7%, whereas S&P dropped 12% from the top.
Though if you look for a safehaven amidst the increased volatility, it is much safer to buy consumer defensive names, such as Campbell Soup ( NYSE:CPB ), Kroger NYSE:KR , Procter&Gamble ( PG ), etc.
All these names performed really well this month compared to the general market.
McDonald's is a cyclical consumer stock, which means it will outperform the market during the economic expansion period.
And when is this going to happen?
My opinion is the following:
1. Market is in turmoil, so the Fed is not going to raise rates.
2. Inflation will slow down. Inflation is connected to the supply chain issues, not to the Fed printing money (because in reality they did not print anything, but that's another topic for discussion).
3. All Covid measures are going to be cancelled this year, as the global context on taming this virus started to shift.
The above reasons lead to a major economic expansion and another consumer discretionary stocks boom later this year.
McDonalds happens to be one of them.
Oh, yeah, also check my levels on the chart.
As always, trade wisely and good luck!
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Disclaimer!!!
This is not financial advise.
Trade ideas
Short MCDMCD has been on a tear since COVID and rightfully so. With restaurants shutting down and consumers unable to go in to restaurants, the best alternative was fast-food. However, with states trying to get back to a semblance of normalcy, fast-food chains are losing that customers to sit down restaurants (MCD included). MCD has reached a favorable target for me to short it and there is a gap to the downside at $250 that still needs to be filled. Any puts ITM or slightly out of for the next few weeks are favorable; I would even short earnings up here.
Not financial advice
MCD might be looking for a 3th waveI chose to go with a 1-2-1-2 as I believe it's the pattern that suits it more, either of the 1 waves look impulse whereas 2 look choppy and sideways (Flats). MACD broke both trendlines giving us a strong bullish signal and on RSI seems that might try to break it's trendline. The late move upwards seems to have an internal 5 waves and the correction already made 3 moves to the downside followed by a really strong move to the upside again, we could assume that correction is over and we are going up again, breaking the previous high would be a confirmation.
MCD might be looking for a 3th waveI chose to go with a 1-2-1-2 as I believe it's the pattern that suits it more, either of the 1 waves look impulse whereas 2 look choppy and sideways (Flats). MACD broke both trendlines giving us a strong bullish signal and on RSI seems that might try to break it's trendline. The late move upwards seems to have an internal 5 waves and the correction already made 3 moves to the downside followed by a really strong move to the upside again, we could assume that correction is over and we are going up again, breaking the previous high would be a confirmation.
McDonald’s Sneaks Toward a BreakoutMcDonald’s has been inert for most of 2021, but now it's showing signs of a breakout.
First, MCD established a new closing high on Friday. Aside from Salesforce.com , it was the only member of the Dow Jones Industrial Average to achieve that feat.
It also happened despite making a lower low on Monday. Buyers quickly materialized to defend the burger giant, resulting in a bullish outside week:
Third, MCD has been coiling for a potential breakout since July and holding support above its 50-day simple moving average (SMA).
Next, this year’s price action has mostly represented a consolidation above the October 2020 high. Old resistance could now be established as new support.
Finally, MACD has turned positive in the last two weeks.
The bigger picture could also be helpful because reopening stocks jumped last week as coronavirus infections declined. There was an additional catalyst in the casual-dining space after Darden Restaurant (parent of Olive Garden) hiked its guidance.
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MCD longEntry price: 240-243$
Target price: 254-255$
Chart pattern: symmetrical triangle
RSI: neutral, oscillating near to 50 level
Conclusions: The price already broke up the upper line of the chart pattern, moreover RSI shows further bullish potential. Therefore, the long position is recommended with the entry price above the breakout.
Above information should be treated as informational/educational advice, no professional financial advice.






















