ELF D1 - BO failure with volume“Discipline is only difficult when you look at it as something unenjoyable. When you re-frame cutting losses and celebrate avoiding a large loss and freeing up capital for a better trade, suddenly having discipline becomes second nature and being undisciplined becomes painful.” ~Mark Minervini~
0EF trade ideas
ELF D1 - strong, but BO is too risky, wait for PB“Discipline is only difficult when you look at it as something unenjoyable. When you re-frame cutting losses and celebrate avoiding a large loss and freeing up capital for a better trade, suddenly having discipline becomes second nature and being undisciplined becomes painful.” ~Mark Minervini~
Cosmetic company shortI see a short opportunity here because the p/e is too high for a product that doesn't need to be purchased. Beauty products are not something that will be selling with millions of Americans getting priced out of life. Sorry to say, I need the money and if I have to short luxury consumables to pay rent I will. I have a put that expires in May, should be plenty of time for the interest rates to press down the non essential markets. The reason they have been doing so well lately is because they sell cheaper products of similar quality to more spendy products, but they have done so well I don't know if they can justify the valuation for long in this inflationary depression/recession.
REVIEW $ELF STOPPED OUTHere is a review of my stopped out trade review on $ELF with a 1:3 risk to reward thesis.
Bearish
Fundamental
- High PE
- Negative PEG
- Negative P/ FCF
- One must note beauty and cosmetic related products are always top of the chart in the online business / Lazada / Shopee
Technical
- Price broke down 2 years upward trend line with a long wick rejected
- Momentum theory indicator was seen under the water
- Price further broke down forming a M top / channel
Entry idea
- Entry idea was based on few confluences
- Rejection / retest of the trend line
- Rejection on 0.5 fibo
- Price below 200 MA
Stop loss set on 0.786 fibo level which within 1% of my trading capital and got stopped out.
Trading performance should always be based on how well you trade on the outcome of a single trade.
Cheers and happy weekend to all traders!
Eyes, Lips, Face!Not a cruelty-free, vegan beauty company ELF, which makes the best primers on the market, beating its Q1 earnings estimate by 7 cents a share! Yes, indeed. In fact, they've beat earnings estimates four out of the last five quarters.
This low-cost drug store brand is eating up market share with its consumer-friendly price points and awesome products. As women emerge from their homes, they are putting on make-up again, and this brand is taking off, returning over 78% in the last year, beating out well-established brands like Estee Lauder.
Got dark under-eye circles? May I suggest their camo concealer? And a few shares to go with that as the company rides its 50-day EMA like the bull it is?
This is not trading advice. I use their make-up and own shares in the company - I like them that much. But, you do you!
ELF signals beautiful breakoutWhile UlTA has a terrible performance ELF has powered higher on great volume and strong momentum.
Entry level $18.50
Price target $ 20.50
Bullish volume | rsi breaking out | MACD and histogram bullish.
Moving averages providing strong support.
Short interest 9.8% , when will the pain get to much?
Company profile
e.l.f. Beauty, Inc. is a holding company, which engages in the provision of cosmetic and skin-care product. It operates through the U.S and International geographical segments. The company focuses on the e-commerce, national retailers, and international business channels. Its product portfolio includes eyes, lips, face, kits, tools, and skin care categories. The company was founded in 2004 and is headquartered in Oakland, CA.