JDE Peet's NV is a holding company, which engages in the production and distribution of coffee and tea products. It operates through the following segments: Europe, Latin America, Russia, Middle East, and Africa (LARMEA), Peet's, and Asia-Pacific (APAC). The Europe segment includes France, Switzerland, Eastern European markets, and the brands L'OR, Jacobs, and Senseo. The LARMEA segment focuses on Russia and Brazil. The Peet's segment offers the same store sales and ticket. The APAC segment consists of Malaysia, Thailand, and New Zealand, and from brands Campos, and OldTown. The company was founded on November 21, 2018 and is headquartered in Amsterdam, the Netherlands.
