PT Aspirasi Hidup Indonesia Tbk engages in the retail business of household appliances and lifestyle products. It operates through the following segments: Household Essentials, Lifestyle and Children’s Toys. The Household Essentials segment includes tools, HORECABA (Hotel, Restaurant, Café, and Bakery equipment), cleaning equipment, gardening tools, and electrical appliances. The Lifestyle segment includes automotive products, furniture, household accessories and supplies, sports equipment, pet supplies, and home appliances. The Children’s Toys segment includes a wide range of products designed for children's play and development. The company was founded by Kuncoro Wibowo and Ijek Widyakrisnadi on February 3, 1995 and is headquartered in Jakarta, Indonesia.
