General Mills - Bearish RS & Trends = Continuation Lower to $37The bearish DailyPlay we chose for Wednesday, May 23rd is General Mills (GIS). GIS is part of the Consumer Staples Sector (XLP). Over the last month, XLP has experienced a 1.53% move lower and its 1m and 6m trend turned bearish yesterday and recently bounced lower off its $50 resistance level.
General Mills' 1m and 6m trends turned bearish on 4/18 and recently bounced lower off its $44 resistance level. With a technical score of 1 (out of 10), GIS is a weak stock that will likely trend lower.
As a stop loss, if GIS was to trade above $44 for multiple days, this would invalidate our analysis and suggest getting out of the trade.
OptionsPlay Trade Idea:
Buy to Open 1 GIS Jul 20 37.5/42.5 Put Vertical @ $169 - app.optionsplay.com
Cost: $169
Max Reward: $331
Max Risk: $169
POP: 40.61%
Breakeven: $40.81
Trade ideas
General Mills Climbing up those hills A bullish bet is placed on General Mills (GIS: 58.43$):
1) Bounced off support level at 57.75$;
2) EMA 50 crossed above EMA 200;
3) RSI correcting at lower levels while price at higher ones ( check Black arrows). Indicator that price is in a hurry to resume the uptrend.
Target Price: 60.10$ then 61.30$
Stop level: a 2 days close below 57.75$ and or a 2% Intra Day below it at 56.60$
GIS - Divergence from S&P500GIS is a stock I like for it's stability and dividend, I have owned it since 2009 and will continue to hold as long as the dividend (3.7%) remains stable.
The chart shows a divergence that are linked to the fundamentals of the company. Future Growth is negative and Management appears to be wallowing.
The positive signs:
Ichimoku 4/5 +
rumors of take over from Nestley (premature),
stable on-balance-volume
very little insider trading
ROE is outstanding
The negative:
P/B is above 7, I would like to see it below 5.
My target price for adding is $46 - $47, and I will hold long .






















