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PUMA SE

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What is Happening to Puma?Puma's stock has experienced a significant decline, dropping nearly 50% year-to-date and reaching its lowest levels in almost a decade . This downturn is attributed to several factors, including underwhelming financial performance, escalating competition, and macroeconomic challenges. Financial Performance: In 2024, Puma reported a 4.4% currency-adjusted increase in sales, totaling €8.82 billion . However, profitability did not keep pace; net income declined by 7.5% to €282 million, and EBIT remained flat at €622 million, falling short of analyst expectations . The company's P/E ratio stands at 17, which some analysts consider high given the current earnings yield of 2.8% . Debt and Balance Sheet: Puma's financial health shows a debt-to-equity ratio of approximately 48.2%, with total debt at €1.3 billion and shareholder equity at €2.7 billion . While the company has a solid capital base, increased interest payments have impacted income . Competitive Landscape: Puma faces intense competition from industry giants like Nike and Adidas. Nike holds a significant market share, while Adidas has recently increased its share to 8.9% . Puma's market share stands at approximately 4.94% . The company's efforts to boost sales through new product lines, such as the Speedcat trainers, have yet to yield significant results . Macroeconomic Challenges: Global economic factors have also played a role in Puma's struggles. Trade disputes and currency volatility have negatively impacted sales, particularly in key markets like the U.S. and China . Additionally, new U.S. tariffs on imports from China, where Puma sources 28% of its products, have created further uncertainty. Strategic Response: In response to these challenges, Puma has announced plans to cut 500 corporate positions globally by the end of the second quarter of 2025 to reduce costs . The company has also appointed former Adidas executive Arthur Hoeld as its new CEO, effective July 1, 2025, aiming to revitalize its performance . In summary, Puma's recent stock decline reflects a combination of internal financial challenges and external market pressures. While the company is taking steps to address these issues, including leadership changes and cost-cutting measures, it remains to be seen how effectively Puma can navigate the competitive and economic landscape moving forward. - *Disclaimer: This is just my personal opinion and not financial advice. I am not a professional financial advisor. Please do your own research before making any investment decisions. Any losses incurred are solely at your own risk.The figures that i found might not all be correct, as I do sometimes make mistakes, so do your own due diligence.*
XETR:PUM
by bossout10
2
PUMA - on the road again?One of the worst performers in the european stock market for the last months the Puma stock, reasons for this were given tromendous. 1. Bad earnings expectations. People tend to buy less from the Big 3 (Nike Adidas Puma) and Puma has the least amount of loyal customers. Puma has not much cash cows (products which give continously a lot revenue), they get some money from licensed products in sports but they dont have a productline which is reliable (such as the adidas superstars shoes or the Nike Airforce 1 ...) Pumas products are absolutely overpriced. But there is at least some light for Puma, I do think they will get into better times.
XETR:PUMLong
by UnknownUnicorn34857351
1
Puma: Nearing the Finish Line 🏁Puma is nearing the finish line, marked by the final low of wave II in gray. To reach it, the share should still advance a bit deeper into the turquoise zone between 54.32€ and 44.25€. Once the low is established, Puma should take off and start a fresh upwards trend, heading for the resistance at 70.88€, which should be conquered in due time. However, there is a 25% chance that the share could cancel the ascent, complete wave alt.B in magenta instead and dive below the support at 41.32€. In that case, we would expect Puma to develop wave alt.II in gray below this mark first before turning upwards.
XETR:PUM
by HKCM_Global
1
PUMA DOWN? (delisted from main index DAX / DEU40 today)The stock was delisted from the main german stock index DAX (DEU40 / GER40), taking effect on Dec 19, 2022. I will sell the stock if the candle CLOSES below the down trend line on daily basis, using a (european) knock out certificate. It's a kind of short selling in the US. On Friday 16, the volume got extremely high which let me think of an exhaustion of the bulls. THIS IS NOT A TRADING ADVISE! DON'T TRADE IT. IT'S JUST AN IDEA WHAT COULD HAPPEN. ALWAYS MAKE YOUR OWN DECISIONS! YOU ARE SOLELY RESPONSABLE FOR YOUR DECISIONS.
XETR:PUMShort
by TraderXLII
2
Puma and its growth as an athetic BrandPUMA was once the largest in the athletic industry, but then in the '80s and '90s, it got off track and ventured into the fashion industry. This proved to be their downfall. Nike and Adidas soon overtook them in market share by a long way. PUMA now has a market cap of €14.26 Billion. PUMA though is now gaining market there back that the loss in the '90s. This is in sports such as football, rugby, sprinting, and their recent ventures into Formula 1 and motorsport will all pay off. they have recently signed some major football players such as Lewandoski(top goal scorer in 2020), Luiz Suarez (arguably the greatest striker in history), and Neymar, who is one of the most marketable athletes in the sport. This play is less based on the chart, but its gaining market share in sport. I can see its market growing at least 5x to €66 billion and therefore the stock running up to €440. We could even see gains to €80 billion in market cap. Buy @ €90 and take first profits @ €440. this trade is an investment and long term. Maybe go buy some PUMA runners rather than NIKE now, so we can see that chart take off like a Falcon heavy.
XETR:PUMLong
by Hugosloankelly
4
PUMA Leap? Lamelo Ball Favoritism ...Three huge signings 2020: 1. J-Cole 2. Lamelo Ball 3. Neymar Jr. Enough said...More notes in markup. I feel like Puma and UA are the new kids in town and have alot of momentum going for them! I love how PUMA is becoming a must-have in Futbol culture. I see nothing but elevation from this point on. It already surpassed the 0.618% of the Fibonacci. I used the tool to retrace the previously overbought price trend @ $11.73 being the high in December 2020. From a technical standpoint, it seems as if price has bounced off of a new resistance which i believe was made in November '20. I see it broke through the new resistance which was around $9 in my opinion. It also seems as if there are dips being caught on the stochastic between the 51.39- 39.42 levels as marked. I believe a new support is being created and with so much fundamental analysis, I see a nice potential leap forward in regards to this brand in general. Lamelo is the next big thing and this is why I'm buying in. I see alot of potential in this brand in comparison to an UA. Oh....one last thing....American Football technology and sponsorship...just watch..
OTC:PUMSYLong
by Redimere_91