iQIYI: bet on recovery or just another illusion?Fundamentally, iQIYI is often called the “Netflix of China.” In recent years, it has faced heavy pressure from high debt levels, fierce competition from Tencent Video and Bilibili, and slower growth in the Chinese domestic market. However, recent earnings reports show positive shifts: a growing subscriber base, higher ARPU (average revenue per user), and reduced operating losses. With government support for the tech and entertainment sector and signs of consumer recovery, iQIYI has a real chance to strengthen in the mid to long term. If subscriber growth and cost control continue, the company’s market cap could start to recover, making current levels attractive for medium-term investors.
Technically, the stock still trades below the 200 EMA, showing ongoing seller pressure. The key support zone is $2.30–2.40, and holding this area keeps the bullish scenario alive with targets at $3.40 and $5.25. A longer-term recovery could extend toward $10.40, but only if a sustainable uptrend is confirmed. Losing $2.30 would invalidate the bullish case and expose downside toward $1.60–1.80.
This is one of those situations where market expectations diverge from reality. Optimism makes a reversal seem near, but as always, emotions must be put aside — we wait for clear technical signals before entering.
