It's No Gamble: A Major Top In Procter & GambleAlthough Procter & Gamble delivered quarterly profit that topped expectations on Thursday, it marked the sixth-straight drop in sales. Revenue of $17.79 billion was below forecasts and lower than last year's $20.16 billion, as P&G continued to be weighed down by a stronger dollar that stripped the value of overseas sales. More pressure is yet to come as the Fed prepares its rate hike.
From a technical perspective, the Head&Shoulders pattern is almost complete. The price has broken down below the former trendline support. On Wednesday we saw a retest of that line - and the move lower. According to the Elliott Wave Principle, the usual minimum target for the unfolding correction is the extreme of wave (a) of Triangle. In this case, we expect a more severe correction below $67.29.
PG
Update on PGPG just keep unfolding as expected. Sure wish it would always be that clear. Actually it is very rare that a stock shows that nice of a pattern.
Anyway we are in a corrective rally and the only thing I am confident about is it is not over yet. Even if the rally of past couple of weeks stopped right at the apex of a contracting triangle ( wave iv ) a common occurrence, it is too short in time in relation to the first leg down to be over.
The rally appears to be a symmetrical double ZigZag opening the door for wave 2 will take the shape of an expanded flat i.e. PG would drop back down to 81 if not all the way to 79 before pushing higher towards 87.
I just don't know
PG revisitedEven if I am still somewhat bearish on the overall equity market, I have to move to neutral on PG as it has reached minimum expectation. It is hard to say if the last wave of the decline from all time high is over. Much more a matter of opinion thus I am taking my chips off the table on PG. If bears are not done pounding the stock, ideal target is around 77-78 and then next one is the extreme low of the triangle at 74.
Moving back above 84 will suggest the corrective rally is underway. Stay tuned.


