Snapchat: A Value Play with Growth Upside About to SNAP?I like beaten-down stocks. They often trade at a discount when compared to their intrinsic value. Of course, this needs to be backed by prospects of growth and a path to profitability.
I think $NYSE: SNAP gives us this. The stock is donw 88% since its all-time high in 2021. At the same time, the number of users (DAU) is growing, and margins are improving and the business metrics are telling me that this stock has a good risk/reward profile.
Currently, SNAP reminds of NASDAQ:META in 2021/22 when the stock price dropped over 70%, to later recover by 600%.
The forward PE is at 10, and the PS ratio is at 2.1, which, when compared to competitors like META, represents a good discount.
Here's my fundamental analysis. 🥂
THE GOOD:
The number of users (DAU and MAU) continues to grow. Q2 2025 saw MAUs hit 932 million (up 7% YoY) and DAUs 469 million, with time spent up 23%.
Ads remain ~87% of revenue ($5.36 billion full-year 2024, up 16% YoY—the fastest since 2021), but AI tools like 7/0 Optimization (performance-based bidding) and Sponsored Snaps (20-30% higher conversions) doubled active advertisers in 2024. In addition, user subscriptions are also growing fast.
AR lenses (8 billion daily uses, up 20% YoY) boost e-commerce conversions 30%, positioning Snap for the $100 billion+ AR market by 2030.
Adjusted EBITDA flipped positive at $41 million, with free cash flow at $24 million quarterly ($392 million TTM).
Cash hoard: $2.89 billion, providing 2+ years' runway without dilution.
Trading at 2.11x TTM sales (vs. S&P 500's 3.1x and peers like Pinterest at 5x), SNAP embeds deep pessimism.
Analysts' median price target is at $9, providing some safety margin.
THE BAD
Despite user growth, monetization lags: Global ARPU stagnated at $2.87 in Q2 2025 (vs. Meta's $11.89).
Snap's growth slowed to 9% in Q2 (the slowest in a year), with Q3 guidance at 10-12% ($1.475-1.505 billion).
Debt-to-equity at 202.57% (2.03x) raises leverage risks.
Instagram/TikTok copy features (e.g., Stories, Reels), eroding Snapchat uniqueness.
MOVING FORWARD
Snapchat continues to make strong investments in R&D and its AI capabilities.
User premium subscriptions are growing very significantly, and they might cross $1 billion 2026 in recurring revenue.
TECHNICAL ANALYSIS
There's a strong resistance at the $7 level. This level has been acting as a resistance since 2022.
WHAT I'M DOING
I'm allocating around 0.5% of my portfolio to SNAP. Going to move with caution, considering this stock is quite volatile and there are still many uncertainties. I might DCA in case the price drops while the fundamentals are good.
Quick note: I'm just sharing my journey - not financial advice! 😊
Snap
Evan kindly step down for the sake of shareholders! - NYSE:SNAP has one of the highest concentration of Gen Z who use NYSE:SNAP on a daily basis.
- C-level leadership is clown at NYSE:SNAP who have gotten rich by cashing out big time on the expense of shareholders
- Leadership should be ejected for the sake of shareholders, The day Evan steps down, NYSE:SNAP will fly
- Bulls have defended $7 support one more time. Idk how long will it last but let's ride it
When $5?- NYSE:SNAP has consistently disappointed shareholders for last 3 years. It's been a defined trade but not an investment.
- It's sitting again at support $7 but is it enough to justify excessive stock based dilution and bad S level leadership?
- This company is run like a fraternity. CEO should step down before the company is buried to the ground.
SNAP oversold, preparing to reverse upAfter oversold, SNAP slightly sideways with above average volume. Price is too low, back to 01.2019 price. So, the possibility of bullish reversal is very high.
The price now (Closed on 08.19.2025): $7.18.
Price target: $8.93/ $11.38/ $12.94.
Stop loss: $6.69.
Risk/ Reward ratio: 3.57.
IMO, amateur trader.
$SNAP -- accumulation $8 into $9. big move brewing into earningsHello, extensive chart here: Daily and Weekly. Looking at this name I like the setup here. The Daily and Weekly chart shows strength in this area, $8 to $9 with heavy accumulation and support. The Weekly chart shows about 13 weeks of this bottoming area with tons of buying from previous years as well. NYSE:SNAP has earnings July 25th and I will be looking to enter $10 calls with a date of 8/15. The premiums could spike just into earnings since it is a popular name to play around that time and it has plenty of daily volume. The SMA and EMA on the weekly honestly is my target -- it is a big sell zone. We are in the liquidity area and have been. Will be starting a position on these contracts this coming week. This name should see $10 with relative strength but my first target is mid $12 before earnings. I would like to shed some contracts into the earnings date and see if we can make an extra buck or two on profited contracts so when earnings comes it can be a risk free stress free play.
WSL.
SNAP Upside PotentialIf you haven`t bought SNAP before the previous earnings:
SNAP Key Fundamental Strengths in Q1 2025:
Metric Q1 2025 Result Year-over-Year Change
Revenue $1.36 billion +14%
Daily Active Users (DAU) 460 million +9%
Monthly Active Users (MAU) 900 million+
Net Loss $140 million -54% (improved)
Adjusted EBITDA $108 million +137%
Operating Cash Flow $152 million +72%
Free Cash Flow $114 million +202%
SNAP strong fundamental performance in Q1 2025, marked by accelerating revenue growth, expanding user engagement, sharply improving profitability, and robust cash flow generation, sets a solid foundation for a potential stock rally this year.
The company’s innovation in AR, diversified revenue streams, and healthy balance sheet further support a bullish outlook. Investors focusing on fundamentals can view Snap as a growth stock with improving financial health and significant upside potential in 2025.
My price target is $14.
Disclosure: I am part of Trade Nation's Influencer program and receive a monthly fee for using their TradingView charts in my analysis.
LONG SNAP: Ooohhh SNAP Buy @ $8.35 set target for 40% With the exlcusion of double bottoms and minor noise in the trend, snap has risen 5 times from $8.35 to +40% gains with the highest at 114%. It just dropped below $8.35. Buy of it rises above $8.35, set your target at 40% or move up your stops using higher highs/higher lows.
SnapChat | SNAP | Long at $11.55NYSE:SNAP - all depends on growth...
While I view this stock as risky into earnings (price gaps on the daily down to the $6.00 range...), SnapChat is still a highly relevant application among youth and is targeting older groups. The valuable data this company has must be staggering. NYSE:SNAP went from revenues of $1.7 billion in fiscal year 2019 to $5.1 through Q3 of 2024. While it is currently operating at a loss per share of -$0.58, the company is expected to return a positive EPS by 2027. Insider selling is currently high, however, and I truly would not be surprised if the stock dipped to fill the gaps (at least into the $8 zone). Regardless, my historical simple moving average lines are starting to flatten out and a change in course for 2025-2026 may be in its future - just stay cautious if the price dips to shake out weak hands.
At $11.55, NYSE:SNAP is in a personal buy zone with room for additional entries if weakness is ahead after earnings.
Targets:
$14.30
$17.00
$21.00
PHUN Long Trade Expecting Continuation PHUN is in the advertizing business specializing in targeting consumers with smart filterning of
the ads tailored to their websurfing and data history. That said, it competes with Google,
Facebook, Snapchat and all the rest. it is far more volatile than them as a small cap company.
The trade is in capturing the volatility.
On a 120-minute chart, PHU was in a state of dormancy and almost no range in late 2023
but awoke in the current year. The all-the-highs are in the 80 range back in 2022. From the
highs of January to the recent low on March 1st, PHUN dropped more than 70% in 40 days or so.
On the chart, it has broken out of deep undervalued territory and is not situated near the
anchored mean VWAP and is at the POC line of the volume profile. It traded nearly 70
million shares about 20X the running average. I see this as an opportunity for a long
trade at or near the VWAP where institutionally based traders are likely to trade. The
volume and volatility make this obvious. A similar combination of volume and volatility last
occurred about January 16 and propelled the price more than 250% in 4 days. While a similar
move should not be expected, even 50% in 4 days is an excellent return for the risk taken.
I will set a stop loss of 10% for this volatile stock while targeting 18 and 22 from the VWAP
band lines on the chart.
SNAP Options Ahead of EarningsIf you haven`t bought the dip on SNAP:
Now analyzing the options chain and the chart patterns of SNAP prior to the earnings report this week,
I would consider purchasing the 11usd strike price Calls with
an expiration date of 2024-11-1,
for a premium of approximately $1.01.
If these options prove to be profitable prior to the earnings release, I would sell at least half of them.
META AND EARNINGS, WHAT IS IMPORTANT FOR PRICE?I added some drawing lines to show essentially what a move could look like that takes meta higher, and just as easy, earnings could be the a drop that goes below 400.
So price targets are marked.
There is a big area in price here where the move to the upside could be pretty decent.
I have a few charts for meta however this one is the most likely outcome.
Former rejection lines are now support.
META could easily see 900 levels.
META could easily see 300 levels.
Timing isn't really important here.
Watch for a BIG earnings drop.
Otherwise if we catch support, it could easily spring up.
Again, I know this isn't really an answer for exact price.
However, the trends are important, and we could easily see something happen here as indicators reset, projection has right around earnings.
Good luck!
Snap Unveils AR Goggles: A Game-Changer in Tech or Another Hype?Snap Inc. (NASDAQ: NYSE:SNAP ), the parent company of Snapchat, has introduced its latest innovation: the fifth-generation **Spectacles** – high-tech, augmented-reality (AR) glasses priced at $1,200. This bold move marks the company’s continuing efforts to lead the AR space, which many believe will be one of the next frontiers in tech. However, the reaction has been mixed, with NYSE:SNAP stock dropping 2% on the day of the announcement, despite a previous 10.8% gain in the past five days.
Betting on AR Technology
Snap’s Spectacles AR glasses are a result of collaboration with Qualcomm and OpenAI’s ChatGPT, combining cutting-edge hardware and software to create an immersive, interactive AR experience. The glasses allow users to place digital images and filters into the real world through the lenses, effectively altering reality. While this product is still in its early phases and will initially only be available to developers for $99 per month, CEO **Evan Spiegel** is confident that it will eventually attract a broad audience.
The integration of Snapchat's massive user base (432 million daily active users as of Q2 2024) with these glasses could help Snap stay ahead in the growing AR race, especially with major players like **Meta** set to unveil their own AR glasses. Snap’s effort to involve developers early is a smart move, enabling the creation of new, compelling features to enhance user adoption. However, there are challenges too. The Spectacles are bulkier than normal glasses, and their $1,200 price tag may limit mainstream appeal in the short term.
Moreover, Snap’s primary source of revenue remains digital advertising. The Spectacles haven’t yet significantly contributed to revenue, and it remains to be seen whether this new generation of AR glasses will change that dynamic.
Technical Outlook
From a technical standpoint, NYSE:SNAP ’s price action tells an interesting story. As of the time of writing, NYSE:SNAP is up 4.19%, fueled by the excitement surrounding the Spectacles and the positive economic backdrop with the Fed’s interest rate cut. This rally, however, follows a series of gap-down patterns in the stock's price. Typically, these gaps signal bearish momentum, but when several gap-downs remain unfilled, it suggests that selling pressure may be nearing exhaustion.
This pattern hints at a potential bullish reversal. The repeated gaps could indicate that sellers are losing control, which might pave the way for a rebound, especially if Snap can successfully refine the Spectacles and bring them to the mass market.
Another key technical indicator is the Relative Strength Index (RSI), which currently stands at 51. This suggests that NYSE:SNAP is neither overbought nor oversold and is in a neutral zone. With an RSI at this level, the stock could see bullish momentum if more positive news follows, such as developer adoption or favorable market conditions.
Market Context and Future Prospects
Snap's push for augmented reality fits within a broader trend of **tech companies focusing on wearable devices**. While the first edition of Spectacles, launched in 2016, did not drive significant revenue, the advances in AR technology and the partnerships with Qualcomm and OpenAI could change that. The fact that **Meta** is also racing to release its own AR glasses underscores the importance of the space, and Snap is determined not to be left behind.
The Fed’s recent interest rate cut also plays a role here. Lower interest rates generally boost tech stocks by making borrowing cheaper and encouraging investment in high-growth companies like Snap. With the tech sector already riding high, Snap could benefit from increased optimism and capital inflows.
Conclusion
While NYSE:SNAP stock has experienced some turbulence, Investors should watch for further updates on the Spectacles and overall market sentiment, especially with competitors like Meta joining the AR race.
If Snap can fine-tune the product and attract a large user base, NYSE:SNAP could be poised for further gains, especially as the AR industry continues to grow. For now, the stock is in a neutral position, but with high upside potential as the company's AR ambitions unfold.
SNAP is perhaps the best buy in the market right now.Snap Inc. (SNAP) has formed a Double Bottom around 8.30 and posted a strong rebound yesterday, while the 1D MACD is already on a Bullish Cross since August 19. The latter has been the strongest buy signal since December 29 2022
The minimum level that the stock hit after such signal has been the 0.5 Fibonacci retracement level, so even if the price marginally pulls back for a re-test, the current levels are an excellent medium-term buy opportunity. Our Target is $12.00 (just above the 0.5 Fib).
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Oh Snap! Its done.Snap could continue its losing streak. Possibly it could go bankrupt as I have seen fractals like this with companies that end up going BK. Note that this is pure technical analysis and I have not taking into account what the financials are or DAU.
This is not a financial advice and please do your DD
Snap Stock Down by 26% on Revenue Miss, Weak GuidanceKey Takeaways:
- Snap missed revenue estimates for Q2 and offered lower-than-expected guidance due to advertising weakness.
- The operator of the Snapchat social media site said it is taking steps to improve its advertising platform.
- Shares of Snap lost nearly one-quarter of their value in early trading Friday following the news.
Shares of Snap ( NYSE:SNAP ) plummeted nearly 26% in early trading on Friday after the social media company missed revenue estimates for the second quarter and provided weak guidance for the upcoming quarter, attributing it to a softer advertising environment.
Snap, the operator of the popular Snapchat photo and video-sharing platform, reported second-quarter revenue of $1.24 billion, a 15.8% increase year-over-year but still below analysts' expectations. The average revenue per user (ARPU) of $2.86 also fell short of projections. Adjusted earnings per share (EPS) were 2 cents, roughly in line with market expectations.
Weak Demand Weighs on Snap's Results
CEO Evan Spiegel highlighted that monthly active users (MAU) surged to over 850 million, and the Snapchat+ premium subscription service now boasts over 11 million subscribers. However, despite the growth in user base, the company's financial performance was hampered by a decline in brand-oriented advertising revenue, which dropped by 1% year-over-year. This decline was attributed to weak demand from certain consumer discretionary sectors, including retail, technology, and entertainment, and the timing impact of holidays shifting out of Q2 this year.
Spiegel stated, "We are focused on executing against our roadmap to deliver improvements to our advertising platform to drive strong performance for our advertising partners. We are also prioritizing our investments carefully to deliver against the cost plans we have set out for our business."
Snap's future outlook didn't inspire confidence either. The company projected current-quarter revenue to be in the range of $1.35 billion to $1.38 billion, which is below analysts' estimates compiled by Visible Alpha.
Market Reaction and Strategic Response
Following an announcement, Snap's shares dropped by 26%, trading at $9.45 as of the time of writing on Friday. This recent decline has led to Snap losing more than 40% of its value so far this year, reflecting investor concerns over the company's ability to navigate the current advertising landscape.
The daily price chart shows a downward gap, also known as a gap down. This pattern occurs when the opening price on day two is lower than the closing price on day one. It can indicate a change in investor sentiment, such as a loss of confidence in a company or broader market uncertainty. Reasons for a gap down include poor earnings, legal troubles, internal company issues, domestic and geopolitical events, and economic indicators.
To address these challenges, Snap has indicated that it is taking steps to enhance its advertising platform, aiming to deliver better results for its advertising partners. The company is also carefully prioritizing its investments to adhere to its cost plans, suggesting a more disciplined approach to spending.
Conclusion
Snap's disappointing Q2 revenue and weak guidance have significantly impacted investor sentiment, resulting in a substantial drop in the company's stock price. While the increase in user numbers and the growth of Snapchat+ subscribers are positive signs, the decline in advertising revenue and the uncertain outlook for the upcoming quarter pose challenges for Snap. The company's ability to execute its plans to improve its advertising platform and manage costs effectively will be crucial in determining its future performance. Investors will be closely watching how Snap navigates these hurdles in the coming months.
Double Bearish Harmonics on SNAP (3H Timeframe) 🔍 Overview:
Exciting setup on SNAP with two bearish harmonic patterns: Butterfly and Anti-Cypher. This double confirmation strengthens the bearish outlook! 📉 The RVOLD average is supporting the downward move, increasing alongside the red candles. 📊
📉 Chart Analysis:
1️⃣ The Butterfly and Anti-Cypher patterns are indicating potential reversals, with strong resistance around the $17.34 level.
2️⃣ The increasing RVOLD average supports the bearish sentiment, suggesting more sellers are stepping in. 📈
🎯 Trade Setup:
Entry Point: Look for confirmations as the price approaches resistance.
Target 1: $16.31 💰
Target 2: $16.19 💸
Stop Loss: $17.34 🚨
📝 Why I'm Interested:
These patterns have formed fairly recently (less than 24 hours), making this an early signal. If we nail it, it can be super profitable. 📊📉 The double harmonic patterns and increasing RVOLD give a strong bearish confirmation, perfect for a high-probability trade.
📅 Timeframe: Watching this setup on a 3-hour chart, so keep an eye on shorter-term price movements for the best entries and exits. ⏳
🔔 Stay Updated: Be ready to adapt your strategy as the price action unfolds. Let's get it! 🤑💪🏻
#SNAP #ButterflyPattern #AntiCypher #RVOLD #Trading #StockMarket #TechnicalAnalysis #TradeTalkFarsi 📉🐻
Snapchat- just playing stocks when boring in cryptos.
- Snap seems in a bullish momentum.
- Making HH and LL.
- could retest 20$ ish.
- could also retrace a retest low 11$.
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Trading Parts
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- Buy now - 14.5$ ish. ( 25% invest )
- Rebuy - 11$ - if retracement. ( 75% invest )
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TP1 : 20$.
TP2 : before 54$.
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if u want to set a SL : 7.25$
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Stay S4fe
Happy Tr4Ding !
+ 91% SNAP Inc.The company develops and maintains the image messaging and multimedia mobile app Snapchat, as well as develops and manufactures the wearable camera called Spectacles, a pair of smartglasses that connect to the user's Snapchat account and records videos in a circular video format adjustable in any orientation. On February 20, 2017, Snap Spectacles became available for purchase online.The company sold only 220,000 pairs of Snap Spectacles V1. The company developed and launched Spectacles V2 in April 2018 in the U.S., Canada, U.K. and France; and 13 more European countries in May 2018.On April 28, 2022, the company announced a mini drone called Pixy.Later that August, it was reported that future development of Pixy would be discontinued, while continuing to sell the current iteration of the drone.
PINS - this social media company making a comeback LONGPINS on the weekly chart hit the ATH during the COVID era and then faded in a one-year trend
down until summer 2022. It has now reversed and is slowly trending up. The Price Volume Trend
indicator shows the reversal as starting July 29, 2022 with a correction in May 2023. I see this
as a safe swing trade targeting 50 and 65 as drawn by black horizontals. They are the levels of
a neckline of the H & S at the ATH and a small pivot in October 2021. These are roughly 20% and
50% profit at those two take profit levels.
SNAP: $10 | Bleeding Stopped
2023 should be a come back
with revenue | profit improving though in the negative area
bleeding has subsided
one quarter was positive in 2022 yet
price barely went up or down
it just hovered along $10 +-15 levels
Tiktok is around $200bn as bytedance valuation
this at $15bn needs a campaign to revive it's HYPE back in the day