PEP: Discount Zone Test – Will Buyers Defend?NASDAQ:PEP | Discount Zone Test – Will Buyers Defend?
Price is sitting inside the discount / strong low zone (~140) after a sharp selloff.
Scenarios:
🟢 Bullish case: If buyers defend this level, expect a reclaim of 142.28 equilibrium, which opens a move toward the 143.40–143.42 premium zone.
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Key facts today
Elliott Investment Management has initiated an activist campaign against PepsiCo, contributing to a record total of 61 campaigns launched by activist investors in the third quarter of 2025.
0.26 USD
8.51 B USD
81.58 B USD
About PepsiCo, Inc.
Sector
Industry
CEO
Ramon Luis Laguarta
Website
Headquarters
Purchase
Founded
1965
ISIN
ARDEUT111416
FIGI
BBG000HG6B22
PepsiCo, Inc. engages in the manufacture, marketing, distribution, and sale of beverages, food, and snacks. It operates through the following business segments: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), PepsiCo Beverages North America (PBNA), Latin America (LatAm), Europe, Africa, Middle East, and South Asia (AMESA), and Asia Pacific, Australia and New Zealand, and China Region (APAC). The FLNA segment consists of branded convenient food businesses in the United States and Canada. The QFNA segment includes cereals, rice, and pasta under the Quaker, Pearl Milling Company, Quaker Chewy, Cap'n Crunch, Life, and Rice-A-Roni brands. The PBNA segment is composed of beverage concentrates, fountain syrups, and finished goods under various beverage brands such as Pepsi, Gatorade, Mountain Dew, Diet Pepsi, Aquafina, Diet Mountain Dew, Sierra Mist, and Mug. The LatAm segment covers beverage, food, and snack businesses in the Latin American region. The Europe segment offers beverage, food, and snack goods in Europe and Sub-Saharan Africa regions. The AMESA segment deals with all beverage and convenient food businesses in Africa, the Middle East, and South Asia. The APAC segment refers to all business operations in the Asia Pacific, Australia and New Zealand, and China region. The company was founded by Donald M. Kendall, Sr. and Herman W. Lay in 1965 and is headquartered in Purchase, NY.
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PepsiCo has pulled back sharply from $180+ to $140s, testing long-term channel support. RSI is rebounding from oversold, but price action still suggests some downside chop before a full reversal. That said, the setup is attractive: Pepsi is a global staple brand with pr
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But PepsiCo is printing a nasty Gap-up-dump-down shakeout pattern above resistance as September opens.
This appears to be a terminal shakeout that can send PEP tumbling.
Up on the week chart
PEP (daily): long the cup and handlePepsi long based on technicals: looks to be resolving the handle part of the cup and handle, holding trend from June lows and riding the 20EMA. Williams ticking up, Neutral RSI has room to run, MACD ticking up. Increased tie-up with Celsius seen as positive. This could absolutely take off on a mo
idea for return to support being a cheap entry 1->3 : higher high continues the uptrend.
notice number 1 is pushed down by resistance,
then as 2->3 swing occurs this set of sellers
is replaced by buyers
3->4 : confirmation of a switch from resistance
to support and potential continuation entry
what do I think will happen next ?
* uptrend
Pepsico Yielded 10,5% For 30 Years And Now Is A BargainPepsiCo Yielded 10.5% for 30 Years and Is Now a Bargain
This is an idea for short-term investors like me who are willing to make a 20% gain in the upcoming weeks , but it is also a long-term entry for those who want to include PepsiCo in their portfolio to enjoy a substantial dividend and the
See all ideas
Summarizing what the indicators are suggesting.
Oscillators
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Oscillators
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Summary
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Summary
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Summary
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Moving Averages
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Moving Averages
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Displays a symbol's price movements over previous years to identify recurring trends.