E-commerce has its pandemic fire extinguishedEtsy and eBay deepen the e-commerce market’s doom and gloom, becoming the latest brands to prove the industry’s pandemic-driven popularity is coming to an end.
- Etsy shares plummeted 12% in extended trading on Wednesday after the handmade-product marketplace rattled investors with disappointing guidance despite beating on both ends – apparently, people have less money to spend and way more places to spend it, though Etsy isn’t one of them.
- eBay followed suit, sinking nearly 6% after hours following a marginal earnings beat that reported a 6% sales decline and lighter than expected guidance – CEO Jamie Iannone said spending on the site is way down, but plans to bolster profits with its advertising and payments segments.
- It proves the e-commerce industry is seeing a serious cooldown from its covid boom, a trend that industry giant Amazon threw the spotlight on last week when it said revenue from its online stores declined 3% during the quarter. After two years of outsized growth, the slowdown was bound to come, but investors still don't like to see it.
Illustration by TradingView
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Handmade is always betterEtsy’s fourth quarter earnings prove that homemade gifts have what it takes to thrive in a post-pandemic world.
- Prices surged 9% in morning trading on Friday after already gaining 10% on Thursday thanks to a late-day rally in the broader market. The pop came after the e-commerce store topped on both ends with EPS of $1.11 on revenues of $717m.
- But don’t get carried away – growth is slowing. Revenue was up 16% y-o-y after sales growth topped 100% in 2020 on the back of a pandemic-induced boom in e-commerce. But, the deceleration was to be expected given the end of lockdown, so investors held their gasps.
- Even unambitious guidance couldn’t bring the mood down. The retailer expects Q1 revenue to come in at $590m at the high end when analysts were expecting $630m, and gross merchandise sales are forecast to miss estimates at $3.4bn. Dw though, because CFO Rachel Glaser says things should pick back up again in the second half of 2022.
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