Roku, Inc

Roku, Inc NASDAQ
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History of ROKU

Important events

Jan 062022

A streaming wars casualty

Roku investors are searching for the triage tent after prices take a hit from a strong streaming opposition.

  • Prices lost 12% on Wednesday, bleeding out all of its 2021 gains to hit its lowest closing price since November 2020.
  • The shot from the grassy knoll came from an Atlantic Equities analyst, who says its growth prospects are dramatically limited by increasing saturation in the streaming market and growth from the likes of heavyweights like Google (GOOGL), Amazon (AMZN), and Samsung (005930).
  • Roku has been trying to claim overseas territory after becoming the #1 selling smart TV operating system in the U.S., but Atlantic Equities doesn’t think it has what it takes to plant its flag elsewhere.
Illustration by TradingView
Dec 162021

Roku gets rocked by the ITC

Streaming giant Roku has investors switching channels after a patent battle gets messy.

  • Prices closed down nearly 8% on Wednesday after sinking 14% to their lowest level since October 2020.
  • It lost a patent lawsuit against TV remote maker Universal Electronics, which claimed Roku stole its remote patented tech. The ITC agrees, and has banned the import of the products in question.
  • Analysts piled on with a slew of downgrades, arguing that the market underestimates the amount of competition in the streaming space and pointing to declining subscriber numbers.
Illustration by TradingView
Dec 092021

A Roku rally

Investors are tuning in as streaming service Roku re-signs its multi year deal with Google (GOOGL).

  • Prices soared over 18% on Wednesday to a three-week high.
  • Roku devices will keep offering YouTube as an app, re-signing their long-standing deal despite a long and public dispute.
  • They were fighting over Google’s (GOOGL) onerous demands regarding data and advertising placements. If share prices are anything to go by, investors have deemed Roku the winner of the snafu – Google (GOOGL) shares stayed flat.
Jun 242021

Roku jumps on potential Comcast deal

Shares of Roku closed Wednesday up 4.5% on the back of rumors that telecoms giant Comcast is considering a deal.

Media market consolidation has been the talk of the town in recent months, and now there is new speculation circling that digital media device provider Roku could be next. Shares of the firm bounced yesterday after rumors hit that Comcast (CMCSA) CEO Brian Roberts was looking to see how the company might fit into the streaming world. Similar deals have been popping up all over the place recently; AT&T (T) and Discovery (DISCA) recently joined forces, and Amazon (AMZN) is boosting content with its MGM acquisition – so clearly Comcast (CMCSA) is looking to stay on trend. Roku has got some competition though, because rumor has it that Roberts is also considering a potential tie-up with ViacomCBS.

In a plot twist however, Roberts is apparently also looking to actively compete with hardware players like Roku and Amazon by working with Walmart and Chinese manufacturer Hisense to create its own smart TV, which would run software developed by Comcast. If it happens it could be a nice little boost for subsidiary NBC’s own streaming app, Peacock, which has struggled to capture audience attention so far.

Roku shares had already seen some action earlier in the week, after an analyst increased the firm’s price target. Loop Capital Markets analyst Alan Gould is a fan, boosting his price target from $450 to $475, and crediting the company’s aggressive marketing tactics.

The stock, like most streaming companies, has benefited from the pandemic, and shares are still up 21% year to date.