The Beverage Breakdown: Monster's Technical Tale Told.The Beverage Breakdown: Monster's Technical Tale Told.
Monster Beverage Corporation
1. Price Formation: The price has previously broken out from a Reverse inverted Cup &Handle price formation on a daily chart and hit a target. Bearish sentiment.
2. Moving Averages: The 7-day moving average (MA) is below the 21-day MA.
3. 200-day Moving Average is above the Price.
5. Relative Strength Index (RSI): The RSI is < than 50.
6. Price Target:35
Monster Beverage Corporation is an American beverage company that produces energy drinks, soft drinks, and natural beverages. As of my last update in January 2022, here’s a brief overview:
1. History
Monster Beverage Corporation was originally a natural beverage company called Hansen's, which was founded in 1935. They sold fruit juices, sodas, and other natural beverages for many years. In 2002, the company introduced the Monster Energy drink, which became extremely popular and led to a major shift in the company's focus towards energy drinks. In 2012, the company changed its name from Hansen's Natural to Monster Beverage Corporation to better reflect its primary product.
2. Products
Monster's most popular product line is its range of energy drinks, which include:
- Monster Energy (Original)
- Monster Ultra (Zero-calorie versions)
- Java Monster (Coffee-flavored)
- Monster Rehab (Tea-based)
- Hydro Monster (Non-carbonated, electrolyte beverage)
...and many other variants.
The company has also ventured into other drink categories and has collaborations with other brands and celebrities.
3. Acquisition by Coca-Cola
In 2015, The Coca-Cola Company and Monster Beverage Corporation announced a partnership where Coca-Cola transferred its energy drink business to Monster, and Monster transferred its non-energy drink business to Coca-Cola. Coca-Cola also acquired a significant minority stake in Monster as a part of this deal. This partnership helped Monster expand its global distribution significantly, as it could now leverage Coca-Cola's expansive distribution network.
4. Controversies:
Like many energy drink companies, Monster has faced criticism and legal challenges related to the health effects and marketing of its products, especially towards young consumers.
5. Financials and Stock Market Performance:
Monster Beverage Corporation is a publicly-traded company, and its stock performance and financials can be found on financial platforms or its official investor relations website.
Two key figures in the company's history are:
1. Rodney C. Sacks: He has been the Chairman and CEO of Monster Beverage Corporation for several decades. Sacks, along with Hilton Schlosberg, acquired Hansen's Natural (the predecessor to Monster Beverage Corporation) in 1992. Under their leadership, the company transitioned from selling natural sodas to launching the Monster Energy drink in 2002, which ultimately led to substantial growth.
2. Hilton Schlosberg: He has been the Vice Chairman, President, COO, and CFO of the company. Like Sacks, Schlosberg played an integral role in the transformation and success of Monster Beverage Corporation.
Both Sacks and Schlosberg have been instrumental in guiding the company's strategy, growth, and expansion over the years.
Rodney C. Sacks and Hilton Schlosberg, the key figures behind Monster Beverage Corporation's rise, both originally come from South Africa. They migrated to the United States, where they eventually took over Hansen's Natural and transformed it into the energy drink giant known as Monster Beverage Corporation. Their South African background and their success in the American beverage industry make their story quite notable in the world of business.
