Intuit Stock at Key Support and Launches New AI Agents in the UK

Intuit has expanded its AI capabilities globally with the launch of new AI agents in the UK, enhancing the QuickBooks platform for small businesses. These AI agents automate bookkeeping, customer management, project tracking and financial analysis—streamlining workflows that often drain valuable time. According to Intuit, businesses can save up to 12 hours per month by integrating these automated tools into their daily operations. The AI rollout is part of Intuit’s broader strategy across its ecosystem, which includes TurboTax, Credit Karma and Mailchimp.

The move targets a major pain point for small businesses: the complexity of managing finances while still trying to grow. Intuit’s research highlights that ambition isn’t the problem—operational friction is. By automating routine tasks, the platform gives business owners clearer visibility over their financial health and frees them to focus on strategic decisions. With AI increasingly central to enterprise productivity, Intuit’s integration strengthens its competitive position in the accounting and business-management software market. The company continues to maintain strong revenue growth, sticky customer retention and a leading presence in the small-business solutions space. These drivers support a fundamentally bullish long-term outlook.

Technically, Intuit’s stock remains in a bullish structure despite recent pullbacks. Price currently sits near a key support zone around $662, following a strong rally that pushed the stock to $813 in July. This support area aligns with an important historical demand zone, making it a crucial level for bulls to defend. If buyers step in and support holds, the next upside target is a retest of the $813 high. A breakout above that would open the door for fresh all-time highs.

However, if the $662 support fails, the stock has two lower demand zones: the ascending trendline from the multi-year uptrend, or deeper support near $550. Overall, the technical bias remains bullish unless $550 breaks decisively.