What's Going With Media And Entertainment Conglomerate Paramount Stock Today?

Speculation abounds regarding Skydance CEO David Ellison and RedBird Capital, who aim to move on Paramount Global PARA through National Amusements, founded by Michael Redstone. 

Holding a substantial 77% of Paramount's Class A shares, National Amusements becomes an essential gateway for those seeking control of Paramount Global.

The potential acquisition raises questions about RedBird's and Skydance's specific interests, as they seem disinterested in managing entities like KCBS-TV or certain cable networks under Paramount's umbrella. 

Instead, their focus could align with overseeing Paramount Pictures and intellectual properties, Deadline reported. 

Acquiring Paramount's Class A voting shares would grant substantial control without an outright purchase, possibly leading to subsequent divestitures of CBS, TV stations, and certain cable channels.

With a current market capitalization of $9.9 billion, Paramount Global has faced challenges, especially in the streaming arena. 

Declines in traditional broadcast and cable TV businesses have impacted their revenues, with a 14% fall in TV Media division advertising during the third quarter compared to the previous year.

Paramount Global's financial outlook remains under scrutiny, particularly considering looming financial obligations as the new year approaches. RedBird Capital's recent investments, notably in launching Artists Equity, demonstrate their significant financial commitments.

Price Action: PARA shares are up 12.79% at $16.95 on the last check Friday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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