India's Zee Entertainment up on posting profit in Q4

** Shares of Zee Entertainment Enterprises ZEEL rise 2.3% to 144.1 rupees

** Co reported a quarterly profit of 133.5 mln rupees ($1.6 million)on Friday, versus a loss year ago, helped by strong demand for advertising

** ZEE closed up 4.4% on Saturday's special trading session

** More than 10.1 mln shares change hands, 0.9x its 30-day avg

** Stock eyes fourth consecutive session of gains

** Seventeen analysts covering the stock on avg have a "hold" rating; median PT is 167 rupees - LSEG data

** Stock down 2% so far in May

($1 = 83.3150 Indian rupees)