RFDAs active management attempts to pick winners from the entire US equity market. RiverFront, the funds sub-adviser, chooses holdings based on a proprietary system which considers multiple factors, including value, quality, momentum, and dividend yield, on top of the usual market cap and liquidity screens. RFDAs dividend focus sets itself apart from standard dividend strategies by contextualizing each eligible securitys dividend yield to its respective sector, instead of comparing against the entire market.