Planet Fitness bulks upPlanet Fitness adds some protein to its shake and gets its prices flexing.
- The stock jumped 7% on Tuesday before taking a break to end the day up just over 5%.
- It’s spending $800m to buy the Sunshine Fitness franchise, which operates over 100 PF clubs in America, with the aim of upping its presence in the Southeast and putting last year’s well-earned gains to good use.
- 2021 was a major flex for Planet Fitness as the pandemic got people prioritizing health and wellness. The gym saw an increase of 1.7m members last year to 15.2m in total, and opened another 132 locations.
Matthew Sichkaruk / Unsplash
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