1.New game on Crash Bandicoot sales
1.1 COD Pre-order sales
2.Frequent new contents(events)/ New updates on current games ->Increase playtime & Money gripping deals
3. Time Circle Advantage -> Summertime (Kids & Teens are able to spend more time & parents' money on their games)
4. Overwatch viewership has gone up since the last quarter
Current price action:
-Investors are waiting for sales number and breakout at $50
-Any major good news will fuel the trend and start going up to fill the gap
-Short-term trading investors are using EA /Market Index as an indicator to day-trade
Give it some time on ATVI , you will be surprised.
Upcoming games are also money gripping products.