In the 3 months ending September 30, 2014, Boulder Brands Inc
. recorded a Net Loss of -$132.16 million, which was mainly due to a $150.5 million one-time impairment charges to goodwill and its Smart Balance trade name. The results saw its Diluted Normalized EPS
drop from $0.04 in 2Q14 to -$0.56 that quarter, but is expected to recover once the impact of this one-time impairment fee disappears by the end of year. The price chart is reflecting it all, but further targets are seen at $12, $13 and $15 respectively. Stop currently below $10.15.