Remember the cupcake craze that swept back in early 2000s ? Well this bakery took advantage of that and went public. Surprisingly enough, people actually invested in that company, went as high as $16. Then people released it was actually a better idea to buy actual cupcake (and enjoy them), rather than to invest in a company that make them. Eventually, the cupcake craze ended and we can see the result on the chart. People investing in such companies, DESERVE TO LOSE their money.