DPS - Bearish Butterfly
I'm going to contradict Cramer on DPS , and also KO and PEP (and ADBE , too).
The last red candle could be confirmation of a top of an all time-high for DPS .
DPS Price to Book …… 6.5
Consumers are sick of diabetes and heart disease. Some cities are now taxing these disease causing beverages. Consumers are also sick of aspartame.
The new gimmick is 7.5oz cans, and this is something that was a short-lived trend in the 80's. Sugar water is losing popularity.