Golf is a dying and declining business. Playing golf is like riding a bike, this sport definitely won't mixed well with high alcohol consumption while swinging on the range. High alcohol consumption will create greater liability to the establishment and higher risk of injure to customers. Drive Shack also have difficulty in shorten the cycle of repeated customers due to the high price of bay time. Bay time is around $50 per hour. Food and drinks could cost up to $30 per person. Two hours of visit with 4 friends hitting around 90 balls each could cost about $55 per person. Going to a normal driving range hitting 90 balls is around $10. Due to the high ticket price, Drive Shack became like amusement parks to many, it became like once a life time experience or just the end of the year office party gathering event. Drive Shack also has difficulty in obtaining serious golfers to purchase long term membership to use it as a driving range due to the loud music and party theme vibe driving range. Golf is a quiet game and Drive Shack just isn't the type of range that serious golfers would go to for their regular practices. And now due to COVID-19, it just create a perfect blizzard storm for Drive Shack, wrapping Drive Shack into a huge snowball going down the hill. I am shorting DS to push down the target of $0.75 per share.
