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Short

GPS (the Gap) - a Proposed Short Entry

NYSE:GPS   GAP INC (THE)
GPS
21 1 1
gps
Assess for yourself these trendlines and fib retracements . The Gap has suffered image problems to the point where creating new identities (old navy and banana republic) was preferable to using the powerful existing but tarnished brand image. And in the fickle world of fashion, image really is everything. And the success of these 2 new brands is far from guaranteed. Last 2 earnings reports were below expectation - blaming the weather etc.

I expect some institutional holders will let this one go before they sell other, less fluffy stocks from their holdings.

I propose an imminent short entry with a target of 25.69 or 19.07

Do your own research etc. I am long puts.
http://seekingalpha.com/article/2131793-gap-inc-reports-disappointing-february-sales-results-march-might-be-better?ifp=0&v=1397130300
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