Today, Groupon’s business is growing like gangbusters. Groupon is truly a global enterprise. It has well beyond 10,000 global employees, operates in over 1,000 cities, and reaches more than 53 million customers. (http://goo.gl/fNOhtI) And this reach and rate of expansion would not have been possible without Groupon’s commitment to delivering a seamless user experience via the smartphone.
Currently, Groupon’s mobile app is one of the Top 25 most downloaded free apps of all time, with 110 million downloads in total. And this past June marked an important milestone for the company’s mobile strategy. That is, mobile transactions hit an all-time company high, with more than half of all global transactions done on a mobile device.
Groupon’s commitment to its mobile strategy has allowed it to reach 200 million subscribers worldwide and more than 52 million active customers. Also, Groupon’s commitment to strategic acquisitions is proving to be a real growth driver as well. The company made seven acquisitions in 2013 and another four so far this year. Most recently, it acquired a Korean e-commerce company called Ticket Monster and a New York-based fashion web-retailer, called Ideeli. Both acquisitions will help Groupon expand its reach globally and into specific industry markets, such as fashion.
Trend-line rejection, 0.786 fib retracement; RRR=3.3