1. They affirmed guidance which in essence means they have stopped the bleeding. It means they have turned the corner. Granted they have a long way to go but so did Best Buy Co., Inc. (NYSE:BBY), Hewlett-Packard Company (NYSE:HPQ) in late 2012 when those stocks were around $12.00 a share. Don't we all wish we bought those then?
This alone tells me the stock is worth at least $10.00 per share and means there is 30% upside in 2014 this year.
JCP has earnings coming up in a few days, 26 Feb after the close. JCP is an old company, been around a long time. See if it pulls it out like HPQ did. If it makes it to $12 bucks like it says that will be a nice profit for anybody wont it.