Overall price had been going up since April before suddenly peaking and then plunging on the 10 May. I decided to continue shorting it if it broke it's previous low as Tripadvisor which seems to be their key holdings seemed to be going through a rough patch of slowing growth. Also Tripadvisor's move from being a booking company to just a travel review site also shot out alarm bells as it almost felt like they were intending to focus on ad spend as a revenue generator. And to me that didn't seem like a good idea given that a reliance on ad spend is somewhat limiting.