TradeTerror

Expose: tracking will sink Technology, the World, + the Future

Education
SP:S5INFT   S&P 500 Information Technology
"Notwithstanding they would not hear, but hardened their necks, like to the neck of their fathers, that did not believe in the Lord their God." 2Kings 17:14

I can’t stand internet tracking. It makes my life absolutely miserable, and no matter how hard I try I can’t get any privacy. The last thing I want to do is sit down at the computer with the intentions of working alone, and find that everything I do is being sent to a companies database. The worst part, some of the companies probably aren’t even located in the USA, or your home country. Privacy in itself is a major question after Edward Snowden blew the whistle on the NSA, if your not sure what I am talking about watch the movie Snowden to get your feet wet.

Lets examine malicious software, and then look at the level of data that can be found and linked to ones computer. Computer viruses were a major scare in the 90’s, and even today they’re a big problem (cyber-security is a gold mind). Most people were concerned with other malicious individuals accessing personal information and exploiting them, or causing damage to their computer. That’s the 90’s in a nutshell, fast forward to the present day and malicious software is not only being pumped into our daily lives but we as a people are buying it as it’s being sold under the name, “tracking”. Goods and services are being offered free because the company gets paid from “advertising” based on ones personal information collected and sent to them. Companies like Google, who offers a million and one free apps, provide they’re service, actually all they’re services, from the claim of “tracking and advertising”; collecting peoples personal information and hounding them. As a society we’re using our daily habits as credit cards paying for things being offered to us for free by billion dollar corporations, and we’re sleeping on it.

Tracking isn’t honest, if it was there would be an easy way to turn it off, but even the new Windows 10 O/S is not user friendly to disable without going into services, registry, the works, etc. I personally conducted a study to find that when I was tracked searching things online, within a couple of weeks my search results were thinner and finally the first thing on the search result was an ad for a service I had to pay for. At this point I would rather pay for the services I need, then get snooped on and cornered just for some free gimmicks here, there, and everywhere.

Whats the big deal? Everything one does over the internet is traceable to the computer that it’s connected to. Information is sent in whats called packets. Lets pretend the packet is a car, the highway is the internet, and the exit’s are the internet service provider. Just like a car has a license plate, every packet of information has a unique IP address. Every time it passes through the tollbooth/internet service provider they know who’s car it is, and unless the packet is using encrypted protection they can openly see the contents. Essentially every packet of information can be tracked and recorded. Allowing trackers to embed tracing cookies is like letting them stick an extra license plate on your car allowing them to see every other piece of information you sent or received. When I learned this, my first thought was that when society learns about it, everyone is going to want to riot…………….loading………..please wait…

Ok, I am going to say it one last time I have zero tolerance for internet tracking, among other things it kind of feels like I have a boss I never asked for. But lets look at it’s negative impact on the tech sector, and the technological revolution. Recap: malicious software turned into legal methods of tracking, and then was sold to the public under the disguise of personalization which now is making my life and probably yours when you realize it, an enormous failure.

Getting to business; the tech sector is in a personalization bubble. AI is the bigger picture when it comes to tracking cookies and collecting peoples personal data. But the fact that everyone is missing is that the marketing tactics aren’t the underlying purpose of tracking, it’s trying to find out what new hot product to offer that will become the next Amazon or Microsoft. The bubble is primed to burst and the way technology functions now will be forced to a halt once everyone realizes how exposed their personal lives are getting. The big giants will either be ostracized into bankruptcy or be forced to re-mediate their damages and offer viable services in place of their eavesdropping. People will reject personalization for the cost they’re paying for it. AI isn’t going to make it’s breakthrough into a consumer market by offering entry level services found with claimed marketing statistics. It will enter the world through rigorous testing in the commercial environment. On top of it, ads don’t need extra attention to place in the right location, the most effective advertisement strategy is to advertise in areas where like products are offered or that are correlated with the product being advertised. Lengthy data crunching isn’t needed to realize that advertising hamburger buns next to the product ground beef is the most effective target audience. Why tracking is needed is a hoax, it’s an excuse to find methods that are immoral when it comes to penetrating the audience and into their wallet. The problem economically is that tracking is horrendous, it’s everywhere, and it’s just about impossible to disable. That being stated the length of innovation being used to frame the future is being diminished, people aren’t using the same strategies (brain power) to invent the next big commodity like the computer. Tracking up, innovation down. Hey, it's not malicious it's personal. Thank you for your time, God Bless.
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