They guided lower for 2014 and with the credit card mess this target is likely to be hit. Any rally on the daily should be sold. XRT is under performing as well.
This is a good example of a great company making a huge mistake. Like Coke in the 1980's with new Coke which was a utter disaster. They are well managed so I look for buyers to step in at some point though and it will be a great long