Recent news driving the stock up: 1. Twitter integration into Xbox One therefore you could tweet straight from your xbox console and see what others are tweeting about without using your phone nor take your attention away from the television.
2. NEW ( TheStreet ) -- Twitter (TWTR_) rose Thursday after the social media company announced its acquisition of Namo Media to help strengthen its position in mobile advertising.
Twitter announced the acquisition in a blog post but did not discloses the financial terms of the deal. "We have been working to bring native ads to mobile app publishers in order to create a more seamless and less intrusive ad experience for users," the post reads.
Namo contributes technology for native advertising, which integrates ads into a website. A native ad could appear like a promoted story on a news site, for example.