VITAMIN SHOPPE INC 9NYSE:VSI) is a multi-channel specialty retailer and contract manufacturer of vitamins, minerals, herbs, specialty supplements, sports nutrition and other health and wellness products. They market over 900 nationally recognized brands as well as their own brands, which include Vitamin Shoppe®, BodyTech®, True Athlete®, Mytrition®, plnt ( TM ), ProBioCare( TM ), Next Step( TM ), Nutri-Force® Sport and Betancourt Sports Nutrition. They offer one of the greatest varieties of products among vitamin, mineral and supplement retailers with approximately 8,000 stock keeping units ("SKUs") offered in their typical store and approximately 17,000 additional SKUs available through e-commerce and other direct sales channels.
I believe the price will rally off of this structure, but I am not sure of the path it will take. The Targets could be $48, $54 and $75.