Wayfair Inc.
Long

Wayfair (W) — Omnichannel Fuels Comeback

93
Company Overview:
Wayfair Inc. $W is a leading online retailer focused on home furnishings, décor, and furniture. With a tech-forward approach and efficient logistics, it delivers a premium customer experience while expanding into physical retail to blend scale with showroom appeal.

Key Catalysts:

🛋️ Q2 2025 Turnaround

Net revenue: $3.3B (+5% YoY)

Adjusted EBITDA margin: 6.3%, highest since 2021

Generated $230M in free cash flow, signaling operational strength

🏬 Retail Expansion

Launch of Perigold luxury showroom in Houston

New flagship Denver store bridges online and offline presence

Strengthens brand equity and engages tactile shoppers

📦 Operational Discipline

Despite 4.5% decline in active customers, Wayfair grew margins

Focused on higher order values and cost efficiency amid macro headwinds

Investment Outlook:
Bullish above: $72–$74
Upside target: $140–$145, supported by margin gains, omnichannel growth, and consumer demand rebound

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