Amazon stock AMZN had started trading with the split-adjusted price around $125 yesterday. The stock split usually increases the liquidity of the shares making it accessible to more investors who are not comfortable buying pricey stocks.
Also, BofA Global Research has found that splits "historically are bullish" for companies that enact them, with their shares...
AMZN Amazon was the last giant company which didn`t split its stock.
And the $2510 price was somehow prohibitive for retail investors.
The 20-for-1 Split will be more retail investor friendly and we could play some options at a decent price for AMZN.
Statistically we saw an increase in price of every company that did a stock split so far, so i expect the same...