Centrais ElÃ©tricas Brasileiras SA engages in the production and dissemination of electricity. It operates through the following segments: Generation and Transmission. The Generation segment refers to the electric power generation including hydroelectric, thermal, and nuclear power plants. The Transmission segment refers to transmission of electric power in Brazil. The company was founded on June 11, 1962 by Getulio Dornelles Vargas and is headquartered in Rio de Janeiro, Brazil.