Global Fashion Group S.A. operates online fashion stores. The firm operates through the following segments: APAC, LATAM and CIS. The APAC segment operates under two brands: ICONIC and ZALORA. The LATAM segment operates under the Dafiti brand in Brazil. The CIS segment operates under the Lamoda brand in Russia. It offers apparel, accessories, shoes, and beauty products for men and women. The company was founded in 2011 and is headquartered in Luxembourg.