Alfa Financial Software Holdings Plc engages in the provision of software and software-related services to the asset finance industry. It also offers a software platform under the Alfa Systems brand. The firm operates through the following business segments: Software Implementation; Ongoing Development and Services (ODS); and Maintenance. The Software Implementation segment includes an implementation process that contains three types of billing stream; the recognition of a license, fees in relation to implementation tasks, and fees for additional development. The ODS segment represents the ongoing development and services efforts which are either ad hoc projects with existing customers or relate to development or services delivered after a new implementation. The Maintenance segment comprises revenue invoiced periodically in advance. The company was founded by Ian Hargrave and Justin Cooper on March 16, 1990 and is headquartered in London, the United Kingdom.